Does Soft Power Matter?

US political scientist Joseph Nye claims that the leaders of China and Russia just don’t get his concept of “soft power.”

In an article published in Foreign Policy in April, he reminds us that soft power springs from individuals, the private sector and civil society. China and Russia, Professor Nye points out, “make the mistake of thinking that government is the main instrument of soft power.”

Clearly there is dissonance between Nye’s soft power and the strategies followed by Beijing and Moscow in their respective pursuits of it. But are they all talking about the same “soft power?”… read more (this post published as an opinion piece “Success of China’s soft power campaign can’t be gauged by rich countries” in Global Times)

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