Welcome to Line 21!

The public relations machinery of the Chinese state has emerged as a formidable force in the domestic production of messages in what some have referred to as a post-communist era. This is due largely to an ongoing evolution in the ideology of the ruling Communist Party (CCP) accompanied by an adaptation of Party signs and symbols to the new advertising industry and media of the reform era. Line 21 Project’s blog will provide insightful commentary on the Chinese state’s continuing struggle to control the mediascape and influence opinions through its exercise of domestic ‘soft power’.

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